jay cowle

1. RESEARCH (PERSONAS, DATA, COMPETITOR)

Before dessigning the new site we had to establish the users and the University's needs. To do this I:

• Reviewed the current site - Using Google Analytics and SessionCam.

• Ran user groups with prospective students and alumni.

• Conducted over 30 Stakeholder interviews - to prioritise business needs.

• Created a findings document to share with stakeholders - presenting business needs as simple graphical data ie. bubble graph.

• Updated our personas.

• Gained executive board Sign-off to start wireframing

2. WIREFRAME (TALK, SKETCH, USER FLOWS, WIREFRAMES)

3. CONCEPTS AND DESIGNS

4. TEST

I use a variety of methods to test concepts. These range from showing the designs at my bi-monthly user group sessions, to creating clickable prototypes for A-B testing in the user groups or even using an A-B testing company like AB Tasty for quantitative testing.

For smaller scale projects we may choose to build and release the project being prepared for quick iteration if any struggle spots are identified in the user journey.

5. REVIEW: (DATA, USER GROUP FEEDBACK, ITERATE)

Based on the objectives set out in the Design Brief I will monitor the percentage of users completing the primary CTA's. This may range from signing up for an email to viewing a degree. Whilst it is not always the design causing low click throughs (for example if content is boring or too complicated) if struggle points are identified I will look at iterating on the design to improve visability or suggest a different tact such as: 'Why not show this course from a student's perspective?'.