Jay Cowle: UX Design Lead

BRIEF: MY SURREY SUB-BRAND

This was a small scale project to use the University brand to create a simple sub-brand called MySurrey. MySurrey is an events app for students of the university. I was tasked with creating a logo for MySurrey and a web page to promote the app.

1. RESEARCH (PERSONAS, DATA, COMPETITOR)

My first step in any project is to ask my client to complete my quick design brief. This helps us both get on the same page and focus on user needs. If it's a clients first time working with me I'll often suggest completing the form together to explain the thinking behind it.

To research I looked at other event websites. I noticed the market leader Ticket Master had a functional website focusing on the events (as the point of interest for the user). As the apps development was still in early stages I decided to take a similar approach focusing on the events - We could always iterate later if the app's other content became more exciting.

2. WIREFRAME (TALK, SKETCH, USER FLOWS, WIREFRAMES)

3. CONCEPTS AND DESIGNS

4. TEST

Discussing the design with students at my user group the feedback was mainly that the site's content seemed boring. Hearing this I asked the app owners if we could have more content for events to make the page more exciting. I suggested: videos of speakers, related articles and news. In the mean time a soft launch was agreed.